Essential guide to effective goal setting for your mobile development project

March 20, 2020
Vlad Averin

We’ve put together 3 essential questions you should ask of your app.

When it comes to creating a new product, the first step is almost always market research.

Why? Because if nobody wants to buy it, you’re just wasting time and money.

The very same logic applies to mobile application development. In fact, understanding why you’re creating an app, who is going to use it, and what you need to do to deliver it to market is mandatory. Without answers to these questions, you can very quickly end up adrift!

It’s here that effective goal setting comes in, giving your mobile app development focus and direction until it finally hits the App Store.

With all of this in mind, we’ve put together 3 essential questions you should ask of your mobile development project in order to set effective goals and hit the big time.

“What is the goal of this mobile app?”

It may sound obvious, but sometimes asking a question as simple as “Why are we doing this?” can bring much-needed structure to a development plan.

Naturally, the rationale will differ from business to business, but possible answers might be:

  • To drive revenue for your business.
  • To raise brand awareness.
  • To encourage social shares and build a following.
  • To generate new leads and enquiries.

When you’re answering this question for your own app, consider your overall business goals and see where you can bring them together. For example, if your business goal is to achieve 30% market share by the end of the year, how could your app help?

Remember to keep the SMART methodology in mind: goals should be Specific, Measurable, Achievable, Realistic, and Time-bound.  

“Who is the audience for the app?”

One of the guiding principles in business is ‘know your audience’ — and it applies to mobile application development, too.

It’s your job to identify who your mobile app is targeted towards, understand their needs, then create something which addresses them. Sounds simple, right? Of course, in reality, it’s anything but.

Deploy a little customer research, and you’ll quickly know which features will be useful to your audience and (perhaps more importantly) which won’t.

“How much should we invest into this app?”

Ah, the tricky subject of resource allocation. And not just money, but time, too.

When it comes to setting budgetary goals for your mobile app, you’ve got a couple of choices. Either you can streamline features to get in on-budget, or you can focus on the big wins and make them as useful to users as they can possibly be.  

This decision is, of course, yours to make. But it’s important to remember that you only have one chance to make a first impression. If you release your app with an underwhelming feature set, you could lose valuable early adopters. On the other hand, if you release with a core set of beautifully designed features, then add those outstanding features later, you might just be able to earn back your initial investment faster than you think.


If you’re struggling to develop the scope for your mobile app development, the team at Orbitum is here to help. Get in touch today and we’ll help put your idea on the fast-track to App Store success.